--- title: "Sony - 77\" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023) | OzSavers" description: "Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth. US$3,499.99 at Best Buy." lang: en-US json-ld: | [ { "@context": "https://schema.org", "@type": "Product", "@id": "https://ozsavers.com/p/best-buy/6553380#product", "isPartOf": { "@id": "https://ozsavers.com/#website" }, "itemCondition": "https://schema.org/NewCondition", "name": "Sony - 77\" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)", "image": "https://pisces.bbystatic.com/image2/BestBuy_US/images/products/b8703cf8-9eb9-48ab-bae2-a42ba21a8910.jpg?maxHeight=500&maxWidth=500", "description": "Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. 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With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth. retailer Best Buy category TVs availability in stock model XR77A95L tracking since Sep 11 [view at best buy →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=6553380&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-77-class-bravia-xr-a95l-oled-4k-uhd-smart-google-tv-2023%2FJ7XSRH5LVJ&intsrc=APIG_21610&subId1=4c1a0f9feceb473580e453585a35d46a) we earn a [commission](/disclosure) when you buy through our links. it never changes what you pay. keep comparing ## more from sony. [ ![Bundle - Sony - a7S III Mirrorless Full Frame Camera Body + 50mm F1.8 Lens SEL50F18F Kit](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/372fe884-6638-4efe-b68e-014749bff512.jpg?maxHeight=500&maxWidth=500) Bundle - Sony - a7S III Mirrorless Full Frame Camera Body + 50mm F1.8 Lens SEL50F18F Kit ](/p/best-buy/10936579) Sony [ ### Bundle - Sony - a7S III Mirrorless Full Frame Camera Body + 50mm F1.8 Lens SEL50F18F Kit ](/p/best-buy/10936579) US$4,198 US$5,109.99 Price checked yesterday save US$911.99 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=10936579&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-a7s-iii-mirrorless-full-frame-camera-body-50mm-f1-8-lens-sel50f18f-kit-bundle%2FJ39HXT5SVJ&intsrc=APIG_21610&subId1=50643df85aeb4873b3bb13622b4c50d9) [ ![Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025)](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/6cbbf57b-e7ec-448a-a49e-e9bba40315eb.jpg?maxHeight=500&maxWidth=500) Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025) ](/p/best-buy/6626032) Sony [ ### Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025) ](/p/best-buy/6626032) US$2,499.99 US$3,299.99 Price checked 6 hours ago save US$800 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=6626032&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-65-class-bravia-8-ii-oled-4k-uhd-smart-google-tv-2025%2FJ7XSRH5T4L&intsrc=APIG_21610&subId1=5f66d3abad51490c8352e4dae45bf170) [ ![Sony - 100" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/df6dd21d-a09c-47a4-aab4-4d69b7f7b307.png?maxHeight=500&maxWidth=500) Sony - 100" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026) ](/p/best-buy/6672937) Sony [ ### Sony - 100" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026) ](/p/best-buy/6672937) US$1,999.99 US$3,099.99 Price checked 6 hours ago save US$1,100 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=6672937&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-100-class-bravia-3-ii-4k-hdr-led-google-tv-with-gemini-2026%2FJ7XSRH54Y2&intsrc=APIG_21610&subId1=ad06a3da15f7435b8e293a597af649df) [ ![Bundle - Sony - Alpha 9 III 24.6MP Full-frame Mirrorless Camera w/ Global Shutter + 64GB](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/da0bfd8e-2df5-47cc-a321-c3ed80d45c2f.jpg?maxHeight=500&maxWidth=500) Bundle - Sony - Alpha 9 III 24.6MP Full-frame Mirrorless Camera w/ Global Shutter + 64GB ](/p/best-buy/12224770) Sony [ ### Bundle - Sony - Alpha 9 III 24.6MP Full-frame Mirrorless Camera w/ Global Shutter + 64GB ](/p/best-buy/12224770) US$6,398 US$7,677.99 Price checked 18 hours ago save US$1,279.99 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=12224770&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-alpha-9-iii-24-6mp-full-frame-mirrorless-camera-w-global-shutter-64gb-bundle%2FJJG3SJSW2Z&intsrc=APIG_21610&subId1=b34dc4945fb54da7995b7dc3126eea34) [ ![Bundle - Sony - a7R V Mirrorless Full Frame Camera Body Kit + DJI RS 3 Mini Gimbal](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/b2ab1f79-daf3-4ab7-81af-a22f7a036a2c.jpg?maxHeight=500&maxWidth=500) Bundle - Sony - a7R V Mirrorless Full Frame Camera Body Kit + DJI RS 3 Mini Gimbal ](/p/best-buy/10936576) Sony [ ### Bundle - Sony - a7R V Mirrorless Full Frame Camera Body Kit + DJI RS 3 Mini Gimbal ](/p/best-buy/10936576) US$4,389 US$5,266.99 Price checked 18 hours ago save US$877.99 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=10936576&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-a7r-v-mirrorless-full-frame-camera-body-kit-dji-rs-3-mini-gimbal-bundle%2FJJG3SJ2ZYZ&intsrc=APIG_21610&subId1=b55ef88cfb9d4ad28e4a439ab05a9626) [ ![Bundle - Sony - a7S III Mirrorless Full Frame Camera +FE 50mm F1.2 GM Lens SEL50F12GM Kit](https://pisces.bbystatic.com/image2/BestBuy_US/images/products/cba4b2b5-4a7c-40ee-8202-1e246b046e3f.jpg?maxHeight=500&maxWidth=500) Bundle - Sony - a7S III Mirrorless Full Frame Camera +FE 50mm F1.2 GM Lens SEL50F12GM Kit ](/p/best-buy/10936537) Sony [ ### Bundle - Sony - a7S III Mirrorless Full Frame Camera +FE 50mm F1.2 GM Lens SEL50F12GM Kit ](/p/best-buy/10936537) US$6,198 US$7,437.99 Price checked 6 hours ago save US$1,239.99 Best Buy [view at retailer →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=10936537&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-a7s-iii-mirrorless-full-frame-camera-fe-50mm-f1-2-gm-lens-sel50f12gm-kit-bundle%2FJ39HXTVY7S&intsrc=APIG_21610&subId1=b574beaa8baf40f5a5d625f7bf1c5151) [see everything we track from sony →](/brand/sony) [how we score these deals →](/articles/how-we-score) US$3,499.99 [view at best buy →](https://bestbuy.7tiv.net/c/7716023/2711001/10014?prodsku=6553380&u=https%3A%2F%2Fwww.bestbuy.com%2Fproduct%2Fsony-77-class-bravia-xr-a95l-oled-4k-uhd-smart-google-tv-2023%2FJ7XSRH5LVJ&intsrc=APIG_21610&subId1=4c1a0f9feceb473580e453585a35d46a) ozsavers [how we score](/articles/how-we-score)· [privacy](/privacy)· [terms](/terms)· [disclosure](/disclosure)· [hello@ozsavers.com](mailto:hello@ozsavers.com) the true price on US tech · v0.1 · rebuild in progress ◐ theme ozsavers earns commission on some outbound links. 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